Notes on Lessig’s “RW Revisited” chapter, on Writing

2/19/15 – Digital and Transmedia Theories
Ralph Beliveau

Guide to Larry Lessig (2008), Remix: Making Art and Commerce Thrive in the Hybrid Economy. Penguin Press.

What does he mean by hybrid?*

Lessig – ch. 4 part 1 – RW, Revived (on writing)

Three layers:
1st. Writing itself
critical invention 1- of the writable web – blogging
critical invention 2 – ability of readers(audience) to write (talk) back

how to find and order things?

2nd layer:
The folksonomy (vs. taxonomy) of tags and rankings (Reddit, Digg,

Tagging – makes it locatable; and enable collaboration

3rd layer:
– measures the significance of the communication by counting links

content about content
influence measurement

– if you take the average – be skeptical
– but measurements and quality assessments work to secure quality and truth

So…blogging without filters
– what about trolls?
– Posner’s practice: never allow or encourage sycophants; reward the critics

To write in the medium of RW is to know that anything one writes is open to debate

(note about the importance of anonymity)

*Social production that features a mix of commercial and sharing economies.

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Ralph Beliveau Media Arts Area Head Associate Professor, Creative Media Production @ralphbeliveau Dr. Beliveau is on faculty for the Gaylord College and affiliate faculty in both Film and Media Studies and Women’s and Gender Studies. He co-authored Digital Literacy: A Primer on Media, Identity, and the Evolution of Technology (2016) and co-edited the forthcoming collection International Horror Film Directors: Global Fear (December 2016). He writes and teaches about media education and literacy, race, horror media, documentary, rhetorical criticism, video production, film, popular culture, music & cultural studies, and documentary theory production & history. He has written about network society, documentary rhetoric, horror media, The Wire, African American biographical documentaries, Alex Cox, Supernatural, Richard Matheson, Night Gallery, Italian film, and Paolo Freire and media literacy. He previously taught Radio/TV/Film at the University of Wisconsin-Oshkosh and broadcast journalism, popular culture, and rhetoric while doing graduate work at the University of Iowa. Beliveau ran an FM radio station and cable television studio in Chicago and worked in Los Angeles in independent film and television production. He served as editor of the Journal of Communication Inquiry, chair of the Cultural and Critical Studies division of the Association for Education in Journalism and Mass Communication, and chair of the Student Documentary Competition for the Broadcast Education Association. Beliveau is part of the team of faculty who leads the British Media Tour annually and also taught Italian Popular Film and Literature in the Journey to Italy program in Arezzo. Beliveau earned his B.S. from Northwestern University and Ph.D. from the University of Iowa. More can be found at

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